Now Available
A Game of
A Game of
Deep Tech
A Player's Guide for Founders Making the Impossible Possible
A Player's Guide for Founders Making the Impossible Possible
Deep tech is not software. The timelines are longer, the margins for error smaller, and the word you will hear most is impossible. From customers, from suppliers, from investors – even from experienced engineers who know the math.
Most founders learn the hard way. This book exists so you don't have to. It tells you what to do, how to do it, and just as importantly, what not to do. One builder's playbook for winning a very complex game.
Know your TLAs, ETLAs & FLAs?
If you're not 100% certain about all of these, this book is for you.
"You can never outsource conviction. If you're not willing to bleed for your startup, you should quit right now."
"Not a single dummy buzz-word that smells like 'not authentic'! The style of writing is also really captivating: pleasant and authentic is a rare combination. In 30 minutes you gave me the best tips for future steps than all previous people I had met before."
"Already recommended it to both founders and business developers. It works as a personal story, a practical guide, and a reference to return to without ever feeling theoretical. Grounded in real experience, and broader than just deep tech. Worth reading, worth revisiting."
"The manual I wish had existed years ago. Two decades of building at the edge of what's possible, distilled into something actually actionable. Required reading if you're crazy enough to build a deep tech company."
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↓ Download Now (PDF)The full book is available for purchase.
Everyone in deep tech begins somewhere, though the real question is how those beginnings shape the journey that follows. Every founder I know can trace the arc of their company back to a single, private constellation of chance and choice.
It's fashionable to call that moment luck, but luck is just opportunity colliding with preparation. Neglect the preparation, and the opportunity will sail past like a star you never noticed.
Available in print, digital book, and Kindle, and coming soon as an audiobook on all major platforms. Missing a version or a vendor you prefer? Let us know.
ISBN 978-91-531-7857-6
Buy local. Available in selected bookstores or by order.
ISBN 978-91-531-8816-2
ISBN 978-91-531-8817-9
Soon available on all major audiobook streaming platforms and vendors.
Running an incubator, accelerator, or innovation program? Give your founders the manual. Then bring in the person who wrote it.
Equip your whole cohort with the same foundation. Bulk discounts available when ordering 15+ copies. Get in touch and we'll sort it out.
Hear it straight from the source. War stories included, even ones that weren't mentioned in the book. No performance, no polish – just the ugly truth. Available both on-site and as a webinar.
Bring your actual problems into the room. The session is built around working through them and finding solutions using the book as a guide. Practical, and worth your time.
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